THE NEW NEW YORKER

A bold new design language inspired by East Village graffiti and the layered visuals of downtown culture. This identity pivots from traditional minimalism, embracing a more expressive, lived-in aesthetic that reflects the energy of the next generation.

Bold typography, a vibrant color palette, and editorial-style layouts channel the creative chaos of young New York, while staying grounded in the timeless elegance of the original New Yorker.